There are places where time disappears—where the trees whisper, the lake mirrors your hunger, and the only thing left to confront is your reflection… and your bulge. That’s where artist, activist, and gay fitness model Maxwell Alexander took us for his latest shoot—deep in the woods of Upstate New York, surrounded by nothing but wilderness and raw energy.
Savage Mode Activated: HARD NEW YORK x Maxwell Alexander Take Gay Men’s Underwear Deep Into the Woods – Men’s Style – Presented by HARD NEW YORK
Wearing nothing but grit, sweat, and a pair of Savage Mode Boxer Briefs from HARD NEW YORK, Alexander reminds us what real masculinity looks like: confident, carved, and completely unfiltered. It’s not about playing it safe—it’s about having the balls to step outside, unzip expectation, and show the world the power of your package.
Unleash Your Power. Wear the Hunger.
Shot in collaboration with Duncan Avenue Studios, this editorial is a full-on visceral experience. It’s not just gay men’s underwear—it’s a call back to primal instincts. A reminder that deep beneath the city lights, gym mirrors, and Instagram filters, there’s still an animal in every man who dares to show himself.
Designed by Maxwell himself, the Savage Mode boxer briefs aren’t made to hide—they’re made to highlight. With a sculpted, body-hugging fit that lifts and defines, and a wild animal print that screams desire, these are the ultimate underwear for gay men who want to feel seen—and felt. The fabric stretches just right, wrapping every curve and flex, making sure your bulge gets the respect it deserves.
And speaking of definition—let’s talk support. This shoot also features the AIR C-Ring by Oxballs, one of HARD NEW YORK’s bestsellers for a reason. It’s lightweight, breathable, and engineered for long-term wear. Whether you’re wearing it under your boxers or letting it peek through during a steamy moment, this c-ring delivers lift, comfort, and that next-level boost to your package presentation. Sleek enough for everyday, strong enough for the wild.
Whether you’re sweating it out at the gym, posing for your OnlyFans, or taking a steamy hike through the Hudson Valley, these boxers—and what’s underneath—hold you exactly where you need it. Secure. Dominant. Devastatingly hot.
This shoot also features the Play Harder Backpack—lightweight, sleek, and ready for anything—and the iconic Gold Snapback Hat, flipped backwards like a crown. The look is complete. From the streets to the trail, from the locker room to the bedroom—this is gay men’s style in its rawest, hardest form.
The Brand: HARD NEW YORK
HARD NEW YORK isn’t just a brand—it’s a weapon of seduction. Built by queer creatives, for those who live and sweat HARD, the brand is all about owning your masculinity and celebrating the kind of bodies that don’t fit into boxes—but definitely fill out boxer briefs.
Their mission? Empower men to lead with presence. From bold prints to body-contouring cuts to package-enhancing accessories like the AIR C-Ring, HARD NEW YORK is at the forefront of gay underwear trends—designing pieces that fuse fashion, function, and erotic energy into every inch of fabric.
From the gym to the bedroom, from your morning workout to your midnight mirror selfie—HARD NEW YORK wants you to show up. HARD.
Ready to make your next move your boldest?
Explore the full collection now at hardnewyork.com
